THE CASE
A global brand deserves a global stage. For ASICS, we brought that vision to life with a high-energy Go-To-Market experience that went far beyond business. Take the ASICS Go-To-Market events. Every year, we work closely with their EMEA team to build something more than just a launch platform. We create an environment where new products are presented with purpose, where the brand’s philosophy comes to life through real experiences.
SETTING THE PACE FOR WHAT’S NEXT
No more endless slide decks in beige ballrooms. We mixed keynotes and product reveals with fun, high-energy moments that brought people together. Think early morning workouts, fun games, and plenty of time to move, laugh and connect.
BRANDS MEETS ENERGY ⚡️
At these events, ASICS was in every detail, from workout gear to floor stickers, newspapers and more. Every touchpoint reflected the brand. Because real brand experience lives in the little things.
THE BRAND WAS THE EVENT
A successful event isn’t just about logistics. It’s about leaving with a feeling, a story, and a memory.
-Valerie De Coster, Managing Partner
